Educate and inform. Great for support and retaining customers, but usually overlooked for bringing in new ones.
Finding a great FAQ video to help someone solve a problem can go a long way in cementing them as a customer for life. For potential clients to see that you your frequently asked questions tells them you care about your clients AND you know your stuff. You’re serious about customer service.
Write a list of 50 questions your customers ask you – what do people want to know?
Take each one and create a short video. These videos have long shelf lives.